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Lee Su Shyan
Asst Money Editor
CEO's bonuses: Tell it like it is
April 07, 2009 Tuesday, 03:01 PM
Lee Su Shyan pores over the latest annual reports coming in.

IN JANUARY this year, I wrote a column about executive pay.

I said that I realised that CEOs were having a tough time, what with tanking markets, orders drying up, and staff morale at a low, but I hoped that they would rise to the occasion. I wrote: 

"Employees want their bosses to demonstrate a sense of passion about the business, a sense of caring for their staff and, above all, a determination to see them through this storm... A CEO needs to demonstrate that he stands shoulder to shoulder with his people, with his customers, with his suppliers."

More tangibly, I also hoped that the pay packet would reflect any drop in business.

Now the annual reports for the year ended December 31st, 2008 are starting to trickle in, I realise that checking whether people are taking home a lower pay packet is not as easy as it seems. It requires the shareholder to have the annual reports from the past few years at hand. An Excel spreadsheet would come in handy as well!

Generally, the salary and benefits-in-kind disclosed are for 2008. The problem arises when shareholders try to analyse the bonus. 

For some companies, the 2008 report reflects what bonus the CEO is getting for 2008. That is straightforward because it can be compared with the profits for 2008 and shareholders can get an idea of how well the CEO has been paid.

But for other companies, the amount shown is what has been PAID in 2008. And what has been paid last year relates to the company's performance in earlier years. So although the company's profits have dived in 2008, the CEO looks as if he is still taking home a generous pay cheque, even though it is relating to previous boom years.

It is thus difficult to get a sense of how the CEO is getting paid relative to his performance, especially if the bonus relates not just to 2007, but covers the quieter years of 2005 and 2006.

The shareholder is none the wiser as to whether the CEO is still getting paid as much for a worse performance in 2008. He will only get an idea next year, much too late then to kick up any fuss.

Making it even more laborious for a shareholder to do any analysis is that companies usually don't print in the 2008 report what the CEO received in 2007. So shareholders will have to rummage around for the old 2007 report to see what he was paid then and try and put two and two together. Most shareholders are unlikely to pursue the matter further.

Still, I'm not advocating more disclosure, just better quality disclosure. Apparently in the US, disclosure of the pay for CEOs and their boards can cover anything from 20 to 50 pages of the annual report! And that apparently doesn't translate to it being that much clearer! That is certainly one practice from the US we don't need to emulate.

Shareholders are frankly only interested in the bonus that a CEO is going to get for his performance in 2008. If the bonus in the annual report only relates to past years' performances, companies should improve that disclosure.

One way would be to tell shareholders what the CEO's bonus for 2008 is going to be. This could take place during the annual general meeting season - which is starting soon. If the number has not been finalised, a ballpark number will do.

It is, after all, these details that reflect the spirit of good corporate governance.



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Total comments: 6
Small time investor
May 06, 2009 Wednesday

CEOs gain not just big bonuses but anyone know if they also awarded huge shares which can add to many months equivalent of their pay. How to justify if ordinary staff get just 13th month (if lucky) but big boss get 6 months or more in shares.
Look at the total short term and long term packages

comment 4223 | Offensive? Report this comment
AC Nelisen
April 16, 2009 Thursday

Lee Su Shyan,

Your feed is obviously supplied by an interested party who could be benefiting or feasting in this CEO reward fiasco.

Given. Some of what you say is true, like comparability difficulties. BUT IT IS A HALF TRUTH. It is all not insurmountable. In fact can easily be overcome if the well paid authorities is sufficiently resolved.

The core of the issue is very simple. Left to the device of current practice and greed, NO ONE in a remuneration committee is objective. It is all collegial culture. For those uninitiated, it is just a board room codeword for : 'I don't rock your boat, you don't rock mine. You take care of me, I take care of you. Sometimes later or at some other boards, we might meet again or even be exchanging seats. Singapore is a small musical chair game you know ! Just don't be too obviously out-of-line of what is clearly stated in the books. Other than that, if it is a judgement call and u can support it, I shall try to approve it. Don't worry about the ignorant minority shareholders. The shareholding spread is already designed to be in the control of our allies".

So such is the game played in most listed boards. Big and small alike.

Don't believe? Check out how many of our listed CEOs are also the major shareholder-****-executive chairman. And how many of 'PROFESSIONAL DIRECTORS' are there amongst the listed co. Really, can a director EFFECTIVELY value-add to 6 companies within a year? Ha ! Ha !

The stage is already designed for self-interest protections. ha! Ha !

If the securities agencies are serious, then it appears, many things should be led by regulations since it appears that free market is failing! Regulations that require when and how definitive rewards needed to be declared. It is all part of the process to educate the Singapore public. It is so sad to see the retired mum and pop shareholders attending AGMs in Singapore, ...trooped around like sheep queuing for biscuits and milo ! Half of them do not even know what is going on or too afraid to ask valid questions they deemed 'stupid', but well within their rights. Often, the CEOs or CFO or Remuneration sub-committee chairman will deliberately rebut (not explain) with financial terminologies or concepts to put-down or discourage more questions.

But I am sure we will be getting securities authorities' response like: " No can't do. It is too prescriptive and restrict free market decisions".

I say, make it a requirement in terms of how, when, definity of rewards as a guidance for investors. LET THE SHAREHOLDERS DECIDE. AND IF NEEDED, SEEK FOR A CHANGE OF BOARD DIRECTORS by objecting to the nominations !

comment 3850 | Offensive? Report this comment
Ong Seng Lau
April 09, 2009 Thursday

From page 73-74, Pilgrimage to Warren Buffett's Omaha by Jeff Matthews, 2009

"
As for what kind of compensation plans work best, Buffett - being a pay-for-performance kind of guy - says that he would pay all managers for value-added performance, not just for being in the right place at the right time,

He uses the example of oil companies that have been benefiting from the recent rise in oil prices. "It's crazy to pay management more" just because oil prices went up, he says. But if an oil company's drilling and exploration costs were lower than the competition, "I'd pay them like crazy."
"

comment 3668 | Offensive? Report this comment
Dicy Goh
April 08, 2009 Wednesday

Dear Shu Shyan
A topical analysis on how creative our companies are in reporting CEO and top executives' annual renumeration. I am sure they are all keeping to the reporting guidelines, but it may be timely for the regulatory agencies to tweak the rules to improve clarity and comparability for all the stakeholders.

Enough must have been said about the astounding bonus paid to one CEO of a GLC, including clarification on a media report whether the bonus could have been due to high market valuation of assets.

Whilst the bonus formula may have been properly applied I daresay that the bonus payment 10-20 times the annual salary was probably beyond the expectations of even the Rumuneration Committee that approved the formula.

With the govenment leaders taking every opportunity to exhort thrift, trim salary expectations and prepare for harsher economic times ahead, the news on the record bonus paid to the top honcho of a GLC, was tantamount to a slap on the face to the political leaders.

Some damage control may be in order and may I humbly suggest that the GLC board imposes a cap (say a max of 3 years' salary) and make it retrospective. This will certainly help assuage the public outcry on the bonus payment.

Compensation schemes 10-20 times the annual salary remind us of the practice in the global financial instituitions that have gone belly-up and caused so much pain and sufferring to the rest of the world.

Dicky Goh



comment 3643 | Offensive? Report this comment
sharlynrj
April 08, 2009 Wednesday

Lee Su Shyan:
Well put, heartily agree.
I feel sure you will agree one thing is missing when it comes to decisions of CEO or Directors renumerations.
Its almost a dirty word in the boardroom. Hardly mentioned, too.
It's called ACCOUNTABILITY.

comment 3631 | Offensive? Report this comment

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