Alastair McIndoe on why malls can help the economy from being mauled.
In Manila
THREE of the world's 10 largest shopping malls are now in the Philippines.
The great malls of China - South China Mall in Dongguan and the Golden Resources Shopping Mall in Beijing are the two biggest.
But coming in a respectable third place, thanks to a 90,000 square metre extension that opened this month, is the SM City North Edsa in the Philippine capital.
A visit to a mall - and I'll say right off that I would not recommend SM City North Edsa - is a must on a trip to Manila, along with the old Spanish walled city of Intramuros and a baywalk stroll at sunset.
The country's jumbo-size mall chains - SM and Robinsons - were founded by Filipino-Chinese taipans: SM by Henry Sy; Robinson's by John Gokongwei. Both are living legends here, who helped shaped this country's vibrant retailing landscape.
The big malls typically have vast food courts; exhibition centres; multiplex cinemas, some with as many as 12 screens; amusement arcades; skating rinks or bowling alleys; health and wellness centres; and, of course, floors of shops from local retailers to famous international names like Marks & Spencer and Ralph Lauren.
On Sundays, Catholic masses in this predominantly Christian country are held in the walkways, where shoppers squeeze past worshippers.
Inside the box, there is not a lot of difference between the two chains: The SMs malls have a shaper look; Robinsons a cosier atmosphere.
Manila's first malls were built back in the 1970s. Rising disposable incomes among the middle-classes spurred a mall boom in Manila (population:12 million) over the past two decades. That malls are now springing up at a rapid rate in the larger provincial towns is an encouraging sign of how the economy is faring, despite the current gloom.
It is unlikely that malls would play such an important part in the lives of ordinary Filipinos - both for shopping and killing time - had it not been for the billions of dollars sent home by the several million Filipinos living and working overseas.
This year, their remittances, despite the global financial meltdown since the fourth quarter, is expected to exceed a record US$15 billion. That's about a tenth of the country's entire gross domestic product to put in perspective.
The hard-earned dollars of Filipinos working as house helpers in Singapore, English-language teachers in Thailand and nurses and searfares in scores of countries are not, of course, being merrily blown in the malls by their loved ones.
The bulk of the money goes on household expenses and the education. All the same, a tidy sum, nobody knows for sure how much, is keeping the tills ringing in the malls and providing a powerful incentive to build new ones.
To be sure, consumer spending has largely underpinned a long run of growth in the economy, which expanded an eye-catching 7.2 per cent in 2007, its best performance in three decades. Growth is expected to fall sharply this year and next because of the global financial crisis. Still, economists, as things stand, aren't predicting a recession.
Despite the hard times, SM City North Edsa's six-storey The Annex got off to a respectable start a few weeks ago, with tenants singing up for 70 per cent of the leasable space. The extension is expected to provide employment to nearly 3,000 workers.
The steel-and-glass dome-fronted complex faces a busy intersection on the Edsa highway in Quezon City, the biggest of 16 cities that make up Metropolitan Manila.
For visitors, its location and the motor madness of Edsa keeps it off my mall picks, which I list below, along with the world's 10 largest malls.
Not all of Manila's malls are large, shiny complexes like the SMs. Many of the older ones have seen better days and know it; their air conditioners and escalators are often turned off to save money. The tattiest ones often sell bootleg items.
I'd be suprised if another mega-sized mall was built in Manila the medium-term. But the city is likely to see more smaller, boutique malls aimed at well-heeled shoppers, like the Power Plant Mall in the Rockwell Center in the financial district of Makati and The Podium next to the ADB in Ortigas.
Here are the world's 10 biggest malls by interior floor space for leasing:
- South China Mall , Dongguan, China - 660,000 sq-m
- Golden Resources Shopping Mall, Beijing, China - 560,000 sq-m
- SM City Edsa North, Manila, Philippines - 425,000 sq-m
- Mall of Asia, Manila, Philippines - 386,000 sq-m
- Dubai Mall, Dubai, United Arab Emirates - 350,000 sq-m
- West Edmonton Mall, Alberta, Canada - 350,000 sq-m
- Cevahir Istanbul, Istanbul, Turkey - 348,000 sq-m
- SM Megamall, Manila, Philippines - 332,000 sq-m
- Berjaya Times Square, Kuala Lumpur, Malaysia - 320,000 sq-m
- Beijing Mall, Beijing, China - 320,000 sq-m
Source: American Studies at Eastern Connecticut State University
Shopping Mall and Shopping Center Studies (http://www.easternct.edu/depts/amerst/MallsWorld.htm) and SM Prime Holdings.
And my top malls in Manila in order of preference:
- SM Megamall in Ortigas: Opened in 1991 and still Manila's best-loved mall. Its 12 cinemas have large screens, there's a good range of restaurants, and its easy to navigate. The galleries of Filipino art on the fourth floor are highly recommended.
- Robinsons Place Manila on Padre Faura, Ermita has a shiny new extension, and it's good starting-point for a walk around one of Manila's most atmospheric quarters.
- The Mall of Asia, Pasay City: Manila's newsest king-sized mall overlooking Manila Bay opened in 2006. It has IMAX cinemas and Olympic-size skating rink. Easy to get lost in.
- Power Plant Mall, Rockwell Center: small but very upmarket mall, focused on fashion, in pleasant surroundings.
Tags:
economy,
philippines
Where are the Ayala malls?
In reply to Davo's comment: malls are more than just places to shop in the Philippines, they are heavily patronised entertainment centres as well, and perhaps more so than the few malls I've seen in Europe, which seem to be more purely shopping focused,. I don't think there is a particularly large market for luxury goods here, but many "mid-level" international brands, especially the clothing ones, are here.
I have a larger, sociological question -- why don't "rich" countries like the US or countries in Western Europe appear on the list? Is it prohibitive to buy the land for such a large mall in those places? Or is there another reason? Conversely, in countries like the Philippines where 50 percent or more live in poverty, why is there such a market for luxury goods -- enough of a market to support these megamalls? I don't know the answers -- I just ask the obvious questions.
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Such sweeping statements:
(1) Are you implying that Pinoys overseas occupy only these occupations?? Hey, not all Pinoys in S'pore are maids, ok. There are many who are white-collared, professionals, Earning big bucks. correspondinly goes for the other nations.
(2) How do you come to the conclusion that the bulk of their money "goes on household expenses and the education" (note screwy grammar)? Back up your claim! Or just extract from wires since u dont seem to do any real work to get data.
(3) You claim that "a tidy sum" keeps the malls business going. Isn't it your job as a journalist to go and find out and get at least an estimated ballpark figure? To put it as "a tidy sum" not only sound dumb but reflect a certain lassitude in reporting. man, what crap and waste of time reading the ST. I think i'd stick to international media henceforth.
Several months back, an article published in International Herald Tribune has already dealt with this topic. I repeat: several months back!! In comparison, this blog post reads like a wannabe IHT article, but fails oh so badly.
And, btw, the IHT article said Philippines has 4 of the world's biggest 11 malls. Even if assuming the 11th biggest mall is in the Philippines, it already has 3 of the world's 10 biggest mall back then in May (when the IHT article was published). So, the writer's claim of "now" (in his opening paragraph) is factually incorrect and misleading.
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International Herald Tribune
Filipinos flock to supersize malls
By Donald Greenlees
Wednesday, May 21, 2008
MANILA: The two biggest shopping malls in the world are in China. But China does have a rival in the business of destination shopping - the notion that a shopping center should not be simply a place to purchase life's necessities, but should be big and spectacular, a source of daylong entertainment.
If you think it is the United States, the country where the shopping mall probably originated, think again.
On a promontory of reclaimed land jutting into Manila Bay is the sprawling Mall of Asia. It is a testament to the Filipino love of shopping. At 407,000 square meters, or 4.4 million square feet, it is the third biggest mall in the world, according to data compiled by Eastern Connecticut State University.
It doesn't stop there. The Philippines, one of the lowest-ranked countries in the world on the United Nations human development index, has 4 of the world's 11 biggest shopping malls.
(go to http://www.iht.com/bin/printfriendly.php?id=13081683
to read the rest of the article)