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ST Breaking News | Blogs | Digital Life
Stephanie Gwee
Digital Life Intern
Small but not that sellable
December 11, 2008 Thursday, 09:10 PM
Stephanie Gwee on why notebooks that have shrunk will see shrinking sales.

IT DOESN'T take a rocket scientist to predict that the American IT market has come to a full stop, after the recession reared its ugly head globally. Already, research firm IDC has forecasted that infocomm technology spending in the US will fall from 4.2 per cent per annum to 0.9 per cent in 2009.

In Asia-Pacific, IT will slowdown from 9.5 per cent to 5.8 per cent or US$196 billion (S$296 billion) in 2009.
Most of the growth will be in emerging markets like China and Vietnam where businesses would need IT to cut costs and reach customers more effectively, said IDC’s analyst Mr Claus Mortensen, who focuses on emerging technologies research.

Another major forecast from IDC is that netbooks or the ultra-mobile PCs – those small notebook computers with screens of 10-inches and less – will have its last gasp this festive season.

For gift buyers, it is the newest thing to give loved ones, children and friends instead of the tried and tested presents like iPods and digital cameras, said IDC’s senior manager of Asia/Pacific Personal Systems Research.

However, netbooks are likely to lose popularity even though they are affordable at $800 or less each.

As consumers’ wallets shrink, they’re likely to give netbooks a miss, preferring to squeeze out a few more hundred dollars to get full-featured notebook computers.

Netbooks’ disadvantage is that they’re small and good for email but not for intensive computing tasks like spreadsheets and gaming.

Stephanie Gwee is an intern with Digital Life



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Total comments: 14
listener
December 13, 2008 Saturday

Since this is a ST blog, you shall be doing research carefully before giving your view in a national paper.


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Dissappointed
December 13, 2008 Saturday

A typical Asus 1000HD can run MS Office 2007 perfectly well. It was never built for gaming so that's fair enough. But as discretionary incomes shrink, why would anyone think about spending more money to get bigger and more full featured laptops if they can do most of the stuff that they want to do on a cheaper one?

Mobile gaming is a very small niche for people with want to play games on the go, and is a very costly activity - I doubt you will find sales of gaming laptops going through the roof this Christmas.

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jon
December 13, 2008 Saturday

with due respect, this piece of reporting falls well short of the standards required of a technology blog, much less one in a mainstream newspaper like ST.
It's full of unsubstantiated claims, sweeping statements and inherent contradictions. ST editors should think twice before publishing things like this on its website. Reflects very badly on the editorial standards of the newspaper.

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Ling Seng
December 13, 2008 Saturday

I'm a writer and photojournalist, and this thing is a G-dsend. It's fast enough to do what I need in the field, and light enough (and small enough) to be carried anywhere.I'm not sure what the writer of this blog is smoking, but I'm sure it is illegal.

Sales on these things are going through the roof because they're fast, lightweight and portable. With the economic troubles afoot more and more of these things are going to be sold because people can't afford the 800+ laptops.
Further more, the people who do buy these units are not going to be running CAD, or playing high end games on.

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yodacowz
December 12, 2008 Friday

Here's a blog from Businessweek which you might want to cross refer with. http://www.businessweek.com/technology/content/nov2008/tc20081114_674063.htm

Netbooks cannibalize sales from major manufacturers and understandably most are resistant to enter the market. But entered the market they did.

Intel is working on a souped up Atom processor, NVidia is starting to show interest in this market and Apple may launch a netbook next year. If netbook demand continue to rise, CPU and graphic chip performance eventually go up with competition keeping the prices at sub $800. Also, 10" screens, 4-6 cell batteries, Linux, inclusion of 3G or mobile broadband and 92% keyboardwidth will become key features in the mid to long term.

Ultramobility... without the ultramobile price tag



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